The new year has so far been an exciting one within the health and wellness sector, especially when it involves new and thrilling substances that can be utilized in food and beverages. As such, CBD has become one of the foremost ingredients introduced into various health-related products this year.
Contrary to other contemporary remedies, CBD has some real science backing its uses. Scientists have already done preliminary studies that show certain types of CBD extracts can help people manage certain ailments, including depression and epilepsy.
Since we are discovering more and more benefits of CBD every day, it has become one of the most desired ingredients on the market today; it is truly a substance to look out for in the coming years. With that in mind, here are the trends to look out for concerning CBD in 2020.
- A ridiculously high rate of growth
One trend that stands out among the rest is the expected rate of expansion of CBD based products. CBD sales are growing at double-digit rates, especially in areas where it has been made legal. Currently, the biggest market for CBD products happens to be the USA.
- More inclusion in functional water beverages
Beverages, especially functional water laced with CBD, may be a trend to look out for in the upcoming year. More functional water companies are making the move to feature CBD into their beverages and we expect to see most of these products hitting the shelves as early as January 2020.
Customers are also making the move from consuming sweetened carbonated drinks to investing in healthier beverages, especially functional water. As a result of this, functional water manufacturers have fused the two high-growth industries into one to create CBD infused functional water
- Better standardization
Just like with any highly successful new products, CBD products are often plagued with mislabeling and quality issues. The reason for this is because with all the new products being released every day, efficient internal control was simply impossible.
So, despite all the health benefits of CBD, the industry may be plagued with tighter and tighter restrictions until some form of quality control measures are put in place. We are expecting to see more of this in the new year.
- Increased customer base
With so much being said, done, and written about the benefits of CBD, it can no longer be considered to be a fringe movement . We expect that the CBD customer base will grow in the new year to include more individuals who are aware of their health and wellbeing and are looking for all-natural products.
- New sales channels
As of now, the primary channel for people who want to learn how to sell CBD online is through Shopify’s ecommerce platform or through specialty and natural retailers. However, due to the large boom of the market, it’s expected that other avenues will be created for the sale of CBD products in 2020.
We expect that the market will become more diversified and personalized in the coming year, making now a good time to consider getting into the CBD industry.